Optimum Nutrition starts India manufacturing of Optimum Nutrition Serious Mass through Tirupati Lifesciences  (FSSAI Lic No. 10012062000165) at their registered facility with the name of Tirupati Wellness LLP (FSSAI Lic no.-10016062000334) at Surajpur, Nahan Road, Paonta Sahib, Distt. Sirmour, Himachal Pradesh, India – 173001.While Optimum Nutrition is still marketed by the Brand Owner Glanbia Performance Nutrition (India) Pvt Ltd while imported/distributed by Bright Performance Nutrition in India.

The company is laying low in the announcements of Indian manufacturing being started of particular products such as the Optimum Nutrition Aspac Whey earlier and now Optimum Nutrition Serious Mass. Let’s see if Optimum Nutrition shifts manufacturing of its most sold whey protein Optimum Nutrition Gold Standard 100% Whey Protein to India.

Another thing that is to be looked upon is can the company maintain the same level and standards of the product which were earlier when imported to that of the Indian manufactured one. The packaging quality meanwhile doesn’t seem to conquest over the imported one (Images attached). Lets wait and watch how the customers respond to the major shift.

The new Packaging of Optimum Nutrition Serious Mass manufacturing in India doesn’t sport and importer label separately now but still carry forwards the “TRU SEAL” sticker for authentication. The manufacturer details, brand details, marketed by details all are now printed on the product label itself along with expiry and batch no. which can be seen in the images attached below.

As per our experience, the clientele of Optimum Nutrition has always been Elite or new fitness enthusiasts, the customer loyalty frame to Optimum Nutrition has always been on the higher side when compared to any other brand, but will they lose their sales/prestige/quality upon manufacturing in India will be seen in the coming months.